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Yogical

Energy bar Branding

Conceived in the foothills of Himalayas, Yogical is a brand that wants to bring about wellness of the mind and body.

Yogical's brief was simple - they wanted a vintage but yet modern feel to their design language. Their model is to bring about a change in the people's lifestyle and to promote yogic living to the new generation.

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The brand arc

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Inspired by one of nature's most beautiful elements—the rainbow—the arc is used as a visual symbol throughout the brand's collateral, representing a source of positive energy. Beyond its aesthetic appeal, the arc embodies growth, efficiency, strength, resilience, and a spirit of openness.

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Conscious living     |     Clean and healthy lifestyle     |     Wellness of mind and body

Nature’s Protein Boost

Yogical launched their own line of all-natural protein bars—Joy Bar. Packed with a powerful 20g of protein, these chunky bars make the perfect healthy snack for anyone needing a midday boost. The Joy Bars come in five distinct flavours, each inspired by an element of nature: Earth, Water, Fire, Wind, and Space.

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ICY AMARANTH BLUE

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FRUITS OF EDEN

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SAFFRON DREAM ROSE

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CAFE CHOCOQUINOA

SONG OF SPICE

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Image Source: Unsplash, Pexels

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